Social media hook:
Open Loop
Create unresolved tension
Open loops create unresolved tension
"Open loop" works because it creates curiosity gaps. People think: "They started something but didn't finish. I need to see how it ends." It's curiosity wrapped in incompleteness.
Plus, open loops create investment. When you say "Wait until you see what happens at the end," you're creating unresolved tension. People want closure. They click because open loops demand resolution—even when the resolution is predictable.
Open loops are just curiosity with better tension
It works because it hits three triggers: curiosity, tension, and investment. The open creates curiosity. The loop creates tension. The unresolved creates investment. People see "Wait until you see what happens at the end" and think: "I need to see what happens. I need closure." They click because open loops demand resolution—even when the ending is obvious. It's not about being clever—it's about creating information gaps people want to fill.
Real-World Examples
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Start Hooks SessionAbout Teaser & Cliffhanger Hooks
Teaser & Cliffhanger Hooks work because people hate not knowing. When you create open loops, you create curiosity. Not because they're smart—because they're human and want closure. These hooks don't need to be clever. They just need to create tension. The "open loop" hook does exactly that—it makes people want to see the resolution.