Social media hook:
Origin Story
Explain how you discovered something
Origin stories create authenticity
"Origin story" works because it shows discovery. People think: "They discovered something. I want to know how they found it." It's authenticity wrapped in narrative.
Plus, origin creates relatability. When you say "The moment I realized I was my own worst enemy," you're showing vulnerability. People relate to realizations. They click because origin stories feel authentic—even when the story is curated.
Origin stories are just discovery with better narrative
It works because it hits three triggers: authenticity, discovery, and relatability. The origin creates authenticity. The moment creates discovery. The story creates relatability. People see "The moment I realized I was my own worst enemy" and think: "I want to see how they discovered that. I can relate to that." They click because origin stories feel authentic—even when the story is selective. It's not about being clever—it's about making discovery feel personal.
Real-World Examples
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Start Hooks SessionAbout Storytelling Hooks
Storytelling Hooks work because people love stories. When you share origin stories, you show discovery. Not because they're smart—because they're human and want to see how people discover things. These hooks don't need to be clever. They just need to tell stories. The "origin story" hook does exactly that—it makes discovery feel narrative.