Social media hook:
Others Aren't Telling
Hidden knowledge
Hidden knowledge creates exclusivity
"Others aren't telling" works because it promises secrets. People think: "They know something others won't share. I want to know what it is." It's exclusivity wrapped in revelation.
Plus, hidden creates curiosity. When you say "Here's what others aren't telling you," you're positioning information as secret. People want secret information. They click because hidden knowledge feels valuable—even when the information is actually public.
Hidden knowledge is just information with better exclusivity
It works because it hits three triggers: exclusivity, curiosity, and value. The "aren't telling" creates exclusivity. The hidden creates curiosity. The secret creates value. People see "Here's what others aren't telling you" and think: "I want to know what they're hiding. I want that secret." They click because hidden knowledge feels valuable—even when the information is actually well-known. It's not about being clever—it's about making information feel exclusive.
Real-World Examples
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Start Hooks SessionAbout Classics
Classics hooks work because they're proven patterns. When you say "others aren't telling," you create exclusivity. Not because they're smart—because they're human and want insider knowledge. These hooks don't need to be clever. They just need to promise secrets. The "others aren't telling" hook does exactly that—it makes information feel exclusive.