Social media hook:
[Pain point] driving you crazy?
Identifies a specific problem your audience faces, then positions your content or product as the solution.
Pain points create immediate connection
"[Pain point] driving you crazy?" works because it creates recognition. People think: "Yes, that is driving me crazy. They understand my pain." It's connection wrapped in empathy.
Plus, pain points create urgency. When you say "[Pain point] driving you crazy? This [solution] changes everything," you're acknowledging their struggle and promising relief. People want relief from pain. They click because pain point recognition feels urgent—even when the pain is minor.
Pain points are just problems with better emotion
It works because it hits three triggers: recognition, empathy, and urgency. The pain point creates recognition. The "driving you crazy" creates empathy. The solution creates urgency. People see "[Pain point] driving you crazy? This [solution] changes everything" and think: "Yes, that is driving me crazy. I need that solution." They click because pain point recognition feels urgent—even when the pain is exaggerated. It's not about being clever—it's about making problems feel emotional.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution
Problem-Solution hooks work because people want solutions. When you acknowledge pain points, you create connection. Not because they're smart—because they're human and want to feel understood. These hooks don't need to be clever. They just need to acknowledge pain. The "[pain point] driving you crazy" hook does exactly that—it makes problems feel emotional.