Social media hook:
Pain Point + Promise

Address struggle and promise resolution

Problem-Solution Hooks

Pain plus promise creates hope

"Pain point + promise" works because it acknowledges struggle and offers relief. People think: "They understand my pain and have a solution. I want to see it." It's hope wrapped in empathy.

Plus, promise creates motivation. When you say "Finally, a solution to [common frustration]," you're showing you understand their struggle. People want solutions to frustrations. They click because pain plus promise feels hopeful—even when the solution is standard.

Pain plus promise is just empathy with better hope

It works because it hits three triggers: empathy, hope, and motivation. The pain creates empathy. The promise creates hope. The solution creates motivation. People see "Finally, a solution to [common frustration]" and think: "They understand my struggle. I want to see the solution." They click because pain plus promise feels hopeful—even when the solution is obvious. It's not about being clever—it's about making solutions feel like relief.

Real-World Examples

Finally, a solution to low engagement

The pain point that creates empathy and the promise that matters

Say goodbye to slow growth once and for all

The empathy that builds hope and the pain point that delivers

Finally, a solution to wasted time

The pain point that creates empathy and the promise that works

Say goodbye to no results once and for all

The empathy that builds hope and the pain point that matters

Finally, a solution to feeling stuck

The pain point that creates empathy and the promise that delivers

Say goodbye to frustration once and for all

The empathy that builds hope and the pain point that works

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About Problem-Solution Hooks

Problem-Solution Hooks work because people want solutions. When you combine pain with promise, you create hope. Not because they're smart—because they're human and want relief from struggle. These hooks don't need to be clever. They just need to acknowledge pain and promise relief. The "pain point + promise" hook does exactly that—it makes solutions feel like relief.