Social media hook:
Pain Point Question
Directly address a specific problem the audience faces
Pain point questions create self-reflection
"Pain point question" works because it makes people think about their problems. People think: "Am I making that mistake? I need to check." It's self-reflection wrapped in question.
Plus, pain point questions create urgency. When you ask "What's the #1 mistake killing your Instagram engagement?" you're making them question themselves. People want to know if they're the problem. They click because pain point questions feel urgent—even when the mistake is unlikely.
Pain point questions are just self-reflection with better urgency
It works because it hits three triggers: self-reflection, urgency, and fear. The question creates self-reflection. The pain point creates urgency. The mistake creates fear. People see "What's the #1 mistake killing your Instagram engagement?" and think: "Am I making that mistake? I need to know." They click because pain point questions feel urgent—even when the mistake is common sense. It's not about being clever—it's about making people question themselves.
Real-World Examples
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Start Hooks SessionAbout Question Hooks
Question Hooks work because people want to answer questions. When you ask pain point questions, you create self-reflection. Not because they're smart—because they're human and want to know if they're the problem. These hooks don't need to be clever. They just need to make people think. The "pain point question" hook does exactly that—it makes people question themselves.