Social media hook:
Pattern Interrupt
Break expected patterns to grab attention
Pattern interrupts break the scroll
"Pattern interrupt" works because it stops automatic behavior. People think: "That's different. I need to pay attention." It's attention wrapped in interruption.
Plus, interrupts create engagement. When you say "Stop scrolling. This will change everything," you're breaking their pattern. People respond to pattern interrupts. They click because interrupts feel urgent—even when the content is standard.
Pattern interrupts are just attention with better interruption
It works because it hits three triggers: interruption, attention, and engagement. The interrupt breaks the pattern. The stop creates attention. The change creates engagement. People see "Stop scrolling. This will change everything" and think: "That's different. I need to see what this is." They click because pattern interrupts feel urgent—even when the change is minimal. It's not about being clever—it's about breaking automatic behavior.
Real-World Examples
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Start Hooks SessionAbout Curiosity & Surprise Hooks
Curiosity & Surprise Hooks work because people respond to surprises. When you interrupt patterns, you create attention. Not because they're smart—because they're human and respond to interruption. These hooks don't need to be clever. They just need to break patterns. The "pattern interrupt" hook does exactly that—it makes content feel urgent.