Social media hook:
Preview Hook

Tease upcoming content

Teaser & Cliffhanger Hooks

Previews create anticipation

"Preview hook" works because it teases what's coming. People think: "They're showing me a preview. I want to see the full thing." It's anticipation wrapped in tease.

Plus, previews create investment. When you say "Coming up: the one thing that doubled my income," you're creating anticipation. People want to see what's coming. They click because previews feel engaging—even when the preview is the main content.

Previews are just teases with better anticipation

It works because it hits three triggers: tease, anticipation, and investment. The preview creates tease. The coming up creates anticipation. The promise creates investment. People see "Coming up: the one thing that doubled my income" and think: "I want to see what's coming. I want to know what doubled their income." They click because previews feel engaging—even when the preview is just marketing. It's not about being clever—it's about making content feel anticipated.

Real-World Examples

Coming up: the one thing that doubled my income

The preview that creates anticipation and the tease that matters

Coming up: the one thing that doubled my income

The anticipation that builds investment and the preview that delivers

Coming up: the secret that changed everything

The preview that creates anticipation and the tease that works

Coming up: the method that transformed my results

The anticipation that builds investment and the preview that matters

Coming up: the strategy that revolutionized my approach

The preview that creates anticipation and the tease that delivers

Coming up: the technique that changed my life

The anticipation that builds investment and the preview that works

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About Teaser & Cliffhanger Hooks

Teaser & Cliffhanger Hooks work because people want to see what's coming. When you create previews, you create anticipation. Not because they're smart—because they're human and want to see teasers. These hooks don't need to be clever. They just need to tease. The "preview hook" does exactly that—it makes content feel anticipated.