Social media hook:
Problem-Agitation-Solution
Identify problem, intensify it, then offer solution
Problem-agitation-solution creates urgency
"Problem-agitation-solution" works because it intensifies problems before solving them. People think: "The problem is worse than I thought. I need the solution now." It's urgency wrapped in intensification.
Plus, agitation creates motivation. When you identify a problem, intensify it, then offer a solution, you're creating emotional investment. People want relief from intensified problems. They click because problem-agitation-solution feels urgent—even when the agitation is exaggerated.
Agitation is just intensification with better urgency
It works because it hits three triggers: problem, agitation, and solution. The problem creates recognition. The agitation creates urgency. The solution creates relief. People see "Struggling with [problem]? Here's how to fix it in [timeframe]" and think: "The problem is real. I need that solution." They click because problem-agitation-solution feels urgent—even when the agitation is just marketing. It's not about being clever—it's about making problems feel worse before solving them.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution Hooks
Problem-Solution Hooks work because people want solutions. When you agitate problems, you create urgency. Not because they're smart—because they're human and respond to intensified problems. These hooks don't need to be clever. They just need to intensify before solving. The "problem-agitation-solution" hook does exactly that—it makes solutions feel urgent.