Social media hook:
Relatable Struggle
Share a universal challenge
Relatable struggles create connection
"Relatable struggle" works because it shows universal challenges. People think: "That's so true. I've been there too." It's connection wrapped in struggle.
Plus, struggles create shareability. When you say "We've all been there: [relatable situation]," you're showing a universal experience. People want to share things they relate to. They click because relatable struggles feel shareable—even when the struggle is minor.
Relatable struggles are just challenges with better connection
It works because it hits three triggers: relatability, connection, and shareability. The relatable creates connection. The struggle creates relatability. The universal creates shareability. People see "We've all been there: [relatable situation]" and think: "That's so true. I've been there. I want to share this." They click because relatable struggles feel shareable—even when the struggle is just recognition. It's not about being clever—it's about making challenges feel universal.
Real-World Examples
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Start Hooks SessionAbout Emotional Hooks
Emotional Hooks work because people respond to emotions. When you use relatable struggles, you create connection. Not because they're smart—because they're human and want to feel understood. These hooks don't need to be clever. They just need to be relatable. The "relatable struggle" hook does exactly that—it makes challenges feel universal.