Social media hook:
Research reveals:
Uses compelling numbers and research to establish credibility.
Research reveals create surprise
"Research reveals" works because it promises surprising data. People think: "Research revealed something surprising. I want to see what it is." It's surprise wrapped in science.
Plus, reveals create curiosity. When you say "Research reveals: [surprising statistic] about [topic]," you're positioning data as surprising. People want surprising data. They click because research reveals feel engaging—even when the statistic is predictable.
Research reveals are just data with better surprise
It works because it hits three triggers: surprise, science, and curiosity. The reveals creates surprise. The research creates science. The surprising creates curiosity. People see "Research reveals: [surprising statistic] about [topic]" and think: "That's surprising. I want to see the research." They click because research reveals feel engaging—even when the statistic is standard. It's not about being clever—it's about making data feel surprising.
Real-World Examples
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Start Hooks SessionAbout Data & Statistics
Data & Statistics hooks work because numbers feel objective. When you reveal research, you create surprise. Not because they're smart—because they're human and want surprising data. These hooks don't need to be clever. They just need to reveal. The "research reveals" hook does exactly that—it makes data feel surprising.