Social media hook:
Run Don't Walk
Urgency action
Run don't walk creates urgency
"Run don't walk" works because it creates extreme urgency. People think: "They're saying this is urgent. I need to act immediately." It's urgency wrapped in command.
Plus, run creates action. When you say "Run don't walk to try this," you're creating immediate pressure. People respond to extreme urgency. They click because run don't walk feels urgent—even when the urgency is manufactured.
Run don't walk is just urgency with better command
It works because it hits three triggers: urgency, command, and action. The run creates urgency. The don't walk creates command. The try creates action. People see "Run don't walk to try this" and think: "This must be urgent. I need to act now." They click because run don't walk feels urgent—even when the urgency is just marketing. It's not about being clever—it's about making content feel extremely urgent.
Real-World Examples
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Start Hooks SessionAbout Classics
Classics hooks work because they're proven patterns. When you say "run don't walk," you create extreme urgency. Not because they're smart—because they're human and respond to commands. These hooks don't need to be clever. They just need to create urgency. The "run don't walk" hook does exactly that—it makes content feel extremely urgent.