Social media hook:
Scarcity Hook

Highlight limited availability

FOMO & Urgency Hooks

Scarcity creates urgency

"Scarcity hook" works because it shows limited availability. People think: "This is limited. I don't want to miss it." It's urgency wrapped in scarcity.

Plus, scarcity creates FOMO. When you say "Only 3 spots left – act now before it's gone," you're creating time pressure. People respond to scarcity. They click because scarcity hooks feel urgent—even when the scarcity is artificial.

Scarcity is just limitation with better urgency

It works because it hits three triggers: scarcity, urgency, and FOMO. The limited creates scarcity. The spots creates urgency. The gone creates FOMO. People see "Only 3 spots left – act now before it's gone" and think: "I don't want to miss this. I need to act now." They click because scarcity hooks feel urgent—even when the spots are constantly refilled. It's not about being clever—it's about making availability feel scarce.

Real-World Examples

Only 3 spots left – act now before it's gone

The scarcity that creates urgency and the FOMO that matters

This will only be available for a short time!

The urgency that builds anxiety and the scarcity that delivers

Only 5 spots left – act now before it's gone

The scarcity that creates urgency and the FOMO that works

This will only be available for 24 hours!

The urgency that builds anxiety and the scarcity that matters

Only 2 spots left – act now before it's gone

The scarcity that creates urgency and the FOMO that delivers

This will only be available for a limited time!

The urgency that builds anxiety and the scarcity that works

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About FOMO & Urgency Hooks

FOMO & Urgency Hooks work because people hate missing out. When you create scarcity, you create urgency. Not because they're smart—because they're human and respond to limited availability. These hooks don't need to be clever. They just need to create scarcity. The "scarcity hook" does exactly that—it makes availability feel limited.