Social media hook:
Secret Method
Reveal insider technique
Secret methods create exclusivity
"Secret method" works because it promises insider knowledge. People think: "They have a secret method. I want to know what it is." It's exclusivity wrapped in method.
Plus, secret creates value. When you say "The secret method that [impressive result]," you're positioning knowledge as rare. People want rare knowledge. They click because secret methods feel valuable—even when the method is actually public.
Secret methods are just techniques with better exclusivity
It works because it hits three triggers: exclusivity, value, and curiosity. The secret creates exclusivity. The method creates value. The impressive creates curiosity. People see "The secret method that [impressive result]" and think: "I want to know that secret. I want that method." They click because secret methods feel valuable—even when the method is actually well-known. It's not about being clever—it's about making methods feel exclusive.
Real-World Examples
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Start Hooks SessionAbout Experiment & Hack Hooks
Experiment & Hack Hooks work because people want shortcuts. When you reveal secret methods, you create exclusivity. Not because they're smart—because they're human and want insider knowledge. These hooks don't need to be clever. They just need to promise secrets. The "secret method" hook does exactly that—it makes methods feel exclusive.