Social media hook:
See how this

Highlights transformation stories and dramatic improvements.

Before-and-After

See how creates curiosity

"See how this" works because it invites observation. People think: "They want me to see how something changed. I want to observe the transformation." It's curiosity wrapped in invitation.

Plus, see how creates investment. When you say "See how this [target audience member] went from struggling to thriving," you're showing transformation. People want to see transformations. They click because see how feels engaging—even when the transformation is predictable.

See how is just observation with better curiosity

It works because it hits three triggers: curiosity, observation, and investment. The see creates curiosity. The how creates observation. The transformation creates investment. People see "See how this [target audience member] went from struggling to thriving" and think: "I want to see how they transformed. I want to observe the change." They click because see how feels engaging—even when the transformation is standard. It's not about being clever—it's about making transformations feel observable.

Real-World Examples

See how this [target audience member] went from struggling to thriving

The see how that creates curiosity and the observation that matters

See how this [target audience member] went from [before state] to [after state]

The curiosity that builds investment and the see how that delivers

See how this creator went from zero to 10K

The see how that creates curiosity and the observation that works

See how this entrepreneur went from failing to succeeding

The curiosity that builds investment and the see how that matters

See how this marketer went from stuck to unstoppable

The see how that creates curiosity and the observation that delivers

See how this business owner went from invisible to recognized

The curiosity that builds investment and the see how that works

Need more? Generate hooks based on your brief. We've done the work, you just use them.

Start Hooks Session

About Before-and-After

Before-and-After hooks work because people want to see transformation. When you say "see how," you invite observation. Not because they're smart—because they're human and want to see change. These hooks don't need to be clever. They just need to show transformation. The "see how this" hook does exactly that—it makes transformations feel observable.