Social media hook:
Shock Value
Use unexpected or controversial statements
Shock value creates attention
"Shock value" works because it uses unexpected statements. People think: "That's unexpected. I need to see what they mean." It's attention wrapped in surprise.
Plus, shock creates shareability. When you say "I couldn't believe my eyes when I saw this," you're creating surprise. People want to share surprising content. They click because shock value feels shareable—even when the shock is minimal.
Shock value is just surprise with better attention
It works because it hits three triggers: surprise, attention, and shareability. The shock creates surprise. The couldn't believe creates attention. The unexpected creates shareability. People see "I couldn't believe my eyes when I saw this" and think: "That's surprising. I need to see what shocked them." They click because shock value feels shareable—even when the shock is just marketing. It's not about being clever—it's about making content feel surprising.
Real-World Examples
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Start Hooks SessionAbout Emotional Hooks
Emotional Hooks work because people respond to emotions. When you use shock value, you create attention. Not because they're smart—because they're human and respond to surprises. These hooks don't need to be clever. They just need to shock. The "shock value" hook does exactly that—it makes content feel surprising.