Social media hook:
Shocking Number
Lead with surprising statistic
Shocking numbers create attention
"Shocking number" works because it leads with surprising statistics. People think: "That number is shocking. I need to see what it means." It's attention wrapped in surprise.
Plus, shocking creates shareability. When you say "[X%] of [audience] are making this critical mistake," you're showing surprising data. People want to share surprising data. They click because shocking numbers feel shareable—even when the number is made up.
Shocking numbers are just statistics with better surprise
It works because it hits three triggers: surprise, attention, and shareability. The shocking creates surprise. The number creates attention. The critical creates shareability. People see "[X%] of [audience] are making this critical mistake" and think: "That's shocking. I need to see what the mistake is." They click because shocking numbers feel shareable—even when the number is fabricated. It's not about being clever—it's about making statistics feel surprising.
Real-World Examples
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Start Hooks SessionAbout Data & Statistic Hooks
Data & Statistic Hooks work because numbers feel objective. When you use shocking numbers, you create surprise. Not because they're smart—because they're human and respond to surprising data. These hooks don't need to be clever. They just need to shock. The "shocking number" hook does exactly that—it makes statistics feel surprising.