Social media hook:
Step-by-Step
Offer a clear process or method
Step-by-step creates clarity
"Step-by-step" works because it promises clear process. People think: "They'll show me each step. I can follow along easily." It's clarity wrapped in structure.
Plus, step-by-step creates trust. When you say "3 simple steps to double your followers in 30 days," you're showing you have a clear process. People trust clear processes. They click because step-by-step feels valuable—even when the steps are obvious.
Step-by-step is just process with better clarity
It works because it hits three triggers: clarity, structure, and trust. The step-by-step creates clarity. The simple creates structure. The process creates trust. People see "3 simple steps to double your followers in 30 days" and think: "They have a clear process. I can follow this." They click because step-by-step feels valuable—even when the steps are standard. It's not about being clever—it's about making processes feel clear.
Real-World Examples
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Start Hooks SessionAbout List & Number Hooks
List & Number Hooks work because people want organized information. When you use step-by-step, you create clarity. Not because they're smart—because they're human and want clear processes. These hooks don't need to be clever. They just need to promise structure. The "step-by-step" hook does exactly that—it makes processes feel clear.