Social media hook:
Stop + Alternative
Redirect action
Stop plus alternative creates redirection
"Stop + alternative" works because it redirects action. People think: "They're telling me to stop doing something and try something else. I want to see the alternative." It's redirection wrapped in command.
Plus, stop creates urgency. When you say "Stop wasting money on [ineffective solution]! Try this instead," you're creating immediate redirection. People respond to stop commands. They click because stop plus alternative feels urgent—even when the alternative is standard.
Stop plus alternative is just redirection with better command
It works because it hits three triggers: command, redirection, and urgency. The stop creates command. The alternative creates redirection. The instead creates urgency. People see "Stop wasting money on [ineffective solution]! Try this instead" and think: "They're telling me to stop. I want to see the alternative." They click because stop plus alternative feels urgent—even when the alternative is just marketing. It's not about being clever—it's about making redirection feel immediate.
Real-World Examples
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Start Hooks SessionAbout Classics
Classics hooks work because they're proven patterns. When you use stop plus alternative, you create redirection. Not because they're smart—because they're human and respond to commands. These hooks don't need to be clever. They just need to redirect. The "stop + alternative" hook does exactly that—it makes redirection feel immediate.