Social media hook:
Struggling with
Identifies a specific problem your audience faces, then positions your content or product as the solution.
Struggling creates recognition
"Struggling with" works because it acknowledges problems. People think: "Yes, I am struggling with that. They understand my pain." It's recognition wrapped in empathy.
Plus, struggling creates urgency. When you say "Struggling with growing followers? This method worked for 97% of our customers," you're acknowledging their struggle and showing proof. People want solutions to struggles. They click because struggling recognition feels urgent—even when the struggle is minor.
Struggling is just recognition with better empathy
It works because it hits three triggers: recognition, empathy, and urgency. The struggling creates recognition. The acknowledgment creates empathy. The solution creates urgency. People see "Struggling with growing followers? This method worked for 97% of our customers" and think: "Yes, I am struggling. I want to see the solution." They click because struggling recognition feels urgent—even when the struggle is universal. It's not about being clever—it's about making problems feel recognized.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution
Problem-Solution hooks work because people want solutions. When you acknowledge struggling, you create recognition. Not because they're smart—because they're human and want to feel understood. These hooks don't need to be clever. They just need to acknowledge struggle. The "struggling with" hook does exactly that—it makes problems feel recognized.