Social media hook:
Surprising Statistic

Open with an unexpected or shocking data point

Curiosity & Surprise Hooks

Surprising statistics create attention

"Surprising statistic" works because it opens with unexpected data. People think: "That statistic is surprising. I need to see what it means." It's attention wrapped in surprise.

Plus, surprising creates shareability. When you say "Did you know that 70% of [audience] [unexpected behavior]?" you're showing surprising data. People want to share surprising data. They click because surprising statistics feel shareable—even when the statistic is made up.

Surprising statistics are just data with better attention

It works because it hits three triggers: surprise, attention, and shareability. The surprising creates surprise. The statistic creates attention. The unexpected creates shareability. People see "Did you know that 70% of [audience] [unexpected behavior]?" and think: "That's surprising. I need to see what this means." They click because surprising statistics feel shareable—even when the statistic is fabricated. It's not about being clever—it's about making data feel surprising.

Real-World Examples

Did you know that 70% of creators make this mistake?

The surprising statistic that creates attention and the data that matters

Did you know [interesting statistic]?

The attention that builds shareability and the surprising statistic that delivers

Did you know that 80% of strategies fail?

The surprising statistic that creates attention and the data that works

Did you know that most methods don't work?

The attention that builds shareability and the surprising statistic that matters

Did you know that 90% of content gets ignored?

The surprising statistic that creates attention and the data that delivers

Did you know that common beliefs are wrong?

The attention that builds shareability and the surprising statistic that works

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About Curiosity & Surprise Hooks

Curiosity & Surprise Hooks work because people respond to surprises. When you use surprising statistics, you create attention. Not because they're smart—because they're human and respond to surprising data. These hooks don't need to be clever. They just need to surprise. The "surprising statistic" hook does exactly that—it makes data feel surprising.