Social media hook:
Surprising Things About [Topic]…
Combines surprise with information to create engaging hook.
Surprising things create curiosity
"Surprising things about [topic]" works because it promises unexpected information. People think: "They have surprising information. I want to know what's surprising." It's curiosity wrapped in surprise.
Plus, surprising creates shareability. When you say "Surprising things about morning routines," you're positioning information as unexpected. People want to share surprising information. They click because surprising things feel shareable—even when the surprises are minor.
Surprising things are just information with better curiosity
It works because it hits three triggers: surprise, curiosity, and shareability. The surprising creates surprise. The things create curiosity. The about creates shareability. People see "Surprising things about morning routines" and think: "I want to know what's surprising. I want to see the unexpected." They click because surprising things feel shareable—even when the surprises are standard. It's not about being clever—it's about making information feel surprising.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Data & Statistic Hooks
Data & Statistic Hooks work because numbers feel objective. When you share surprising things, you create curiosity. Not because they're smart—because they're human and want surprising information. These hooks don't need to be clever. They just need to promise surprise. The "surprising things about [topic]" hook does exactly that—it makes information feel surprising.