Combines surprise with information to create engaging hook.
Surprising things are just information with better curiosity
It works because it hits three triggers: surprise, curiosity, and shareability. The surprising creates surprise. The things create curiosity. The about creates shareability. People see "Surprising things about morning routines" and think: "I want to know what's surprising. I want to see the unexpected." They click because surprising things feel shareable—even when the surprises are standard. It's not about being clever—it's about making information feel surprising.
Real-World Examples
About this hook technique
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Start Hooks SessionAbout Data & Statistic Hooks
Data & Statistic Hooks work because numbers feel objective. When you share surprising things, you create curiosity. Not because they're smart—because they're human and want surprising information. These hooks don't need to be clever. They just need to promise surprise. The "surprising things about [topic]" hook does exactly that—it makes information feel surprising.