Social media hook:
Swipe this
Drives immediate engagement or specific next steps.
Swipe this creates accessibility
"Swipe this" works because it removes barriers. People think: "They're giving me something I can use immediately. I can swipe and get it." It's accessibility wrapped in action.
Plus, swipe creates immediacy. When you say "Swipe this template for immediate results," you're showing you're giving away ready-made solutions. People want immediate solutions. They click because swipe this feels valuable—even when the template is generic.
Swipe this is just sharing with better accessibility
It works because it hits three triggers: accessibility, immediacy, and value. The swipe creates accessibility. The this creates immediacy. The immediate creates value. People see "Swipe this template for immediate results" and think: "They're giving me something I can use now. I can swipe and get it." They click because swipe this feels valuable—even when the template is just a framework. It's not about being clever—it's about making resources feel immediately accessible.
Real-World Examples
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Start Hooks SessionAbout Call-to-Action
Call-to-Action hooks work because people want clear next steps. When you say "swipe this," you create accessibility. Not because they're smart—because they're human and want immediate solutions. These hooks don't need to be clever. They just need to remove barriers. The "swipe this" hook does exactly that—it makes resources feel immediately accessible.