Social media hook:
Take the quiz
Drives immediate engagement or specific next steps.
Quizzes create self-discovery
"Take the" quiz works because it promises self-discovery. People think: "They want me to take a quiz. I want to discover something about myself." It's engagement wrapped in discovery.
Plus, quiz creates investment. When you say "Take the social media quiz: Discover your personal content style," you're making people want to know their result. People invest in quizzes they take. They click because take the quiz feels engaging—even when the quiz is generic.
Quizzes are just engagement with better self-discovery
It works because it hits three triggers: engagement, discovery, and investment. The take creates engagement. The quiz creates discovery. The discover creates investment. People see "Take the social media quiz: Discover your personal content style" and think: "I want to discover my style. I want to take the quiz." They click because take the quiz feels engaging—even when the quiz is just for engagement. It's not about being clever—it's about making participation feel like discovery.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Call-to-Action
Call-to-Action hooks work because people want clear next steps. When you offer quizzes, you create engagement. Not because they're smart—because they're human and want to discover things about themselves. These hooks don't need to be clever. They just need to promise discovery. The "take the" quiz hook does exactly that—it makes participation feel like self-discovery.