Social media hook:
Testimonial Hook

Lead with customer success

Social Proof Hooks

Testimonials create proof

"Testimonial hook" works because it shows customer success. People think: "If they achieved that result, maybe I can too." It's proof wrapped in relatability.

Plus, testimonials create trust. When you say "How [client name] achieved [result] using [method]," you're showing real success. People trust real testimonials. They click because testimonials feel credible—even when the testimonial is selective.

Testimonials are just proof with better relatability

It works because it hits three triggers: proof, relatability, and trust. The testimonial creates proof. The achieved creates relatability. The using creates trust. People see "How [client name] achieved [result] using [method]" and think: "If they did it, maybe I can too." They click because testimonials feel credible—even when the testimonial is cherry-picked. It's not about being clever—it's about making proof feel relatable.

Real-World Examples

How Sarah achieved 10K followers using this method

The testimonial that creates proof and the relatability that matters

Here's how [person/brand] went from [problem] to [success].

The proof that builds trust and the testimonial that delivers

How John achieved viral content using this strategy

The testimonial that creates proof and the relatability that works

Here's how this creator went from zero to hero

The proof that builds trust and the testimonial that matters

How Maria achieved massive growth using this approach

The testimonial that creates proof and the relatability that delivers

Here's how this entrepreneur went from struggling to thriving

The proof that builds trust and the testimonial that works

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About Social Proof Hooks

Social Proof Hooks work because people trust others' results. When you use testimonials, you show proof. Not because they're smart—because they're human and want to see real success. These hooks don't need to be clever. They just need to show testimonials. The "testimonial hook" does exactly that—it makes proof feel relatable.