Social media hook:
The #1 mistake
Identifies a specific problem your audience faces, then positions your content or product as the solution.
Number one mistakes create fear
"The #1 mistake people make with [topic]" works because it identifies errors. People think: "Am I making that mistake? I need to check." It's fear wrapped in identification.
Plus, number one creates urgency. When you say "The #1 mistake people make with social media (and the easy fix)," you're showing the most common error. People want to avoid the biggest mistake. They click because number one mistakes feel urgent—even when the mistake is minor.
Number one mistakes are just errors with better fear
It works because it hits three triggers: fear, identification, and urgency. The #1 creates fear. The mistake creates identification. The easy fix creates urgency. People see "The #1 mistake people make with social media (and the easy fix)" and think: "Am I making that mistake? I need to see the fix." They click because number one mistakes feel urgent—even when the mistake is common sense. It's not about being clever—it's about making errors feel critical.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution
Problem-Solution hooks work because people want solutions. When you identify number one mistakes, you create fear. Not because they're smart—because they're human and want to avoid critical errors. These hooks don't need to be clever. They just need to identify mistakes. The "the #1 mistake people make" hook does exactly that—it makes errors feel critical.