Social media hook:
The counterintuitive truth about
Creates information gaps that can only be satisfied by engaging with your content.
Counterintuitive truths create curiosity
"The counterintuitive truth about [topic]" works because it promises unexpected information. People think: "They have a counterintuitive truth. I want to know what it is." It's curiosity wrapped in contradiction.
Plus, counterintuitive creates shareability. When you say "The counterintuitive truth about posting frequency," you're positioning information as surprising. People want to share counterintuitive information. They click because counterintuitive truths feel valuable—even when the truth is standard.
Counterintuitive truths are just information with better surprise
It works because it hits three triggers: surprise, curiosity, and shareability. The counterintuitive creates surprise. The truth creates curiosity. The about creates shareability. People see "The counterintuitive truth about posting frequency" and think: "I want to know what's counterintuitive. I want to see the contradiction." They click because counterintuitive truths feel valuable—even when the truth is just marketing. It's not about being clever—it's about making information feel surprising.
Real-World Examples
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Start Hooks SessionAbout Curiosity
Curiosity hooks work because people want to fill information gaps. When you share counterintuitive truths, you create curiosity. Not because they're smart—because they're human and want surprising information. These hooks don't need to be clever. They just need to promise contradiction. The "the counterintuitive truth about" hook does exactly that—it makes information feel surprising.