Social media hook:
The opportunity most people miss in
Triggers fear of missing out by emphasizing limited availability or time sensitivity.
Missed opportunities create FOMO
"The opportunity most people miss" works because it creates fear of missing out. People think: "Most people miss this opportunity. I don't want to miss it." It's FOMO wrapped in opportunity.
Plus, most people miss creates urgency. When you say "The opportunity most people miss in social media," you're showing it's common to miss. People don't want to be like most people. They click because missed opportunities feel urgent—even when the opportunity is standard.
Missed opportunities are just chances with better FOMO
It works because it hits three triggers: FOMO, opportunity, and urgency. The opportunity creates opportunity. The most people miss creates FOMO. The miss creates urgency. People see "The opportunity most people miss in social media" and think: "I don't want to miss this. I want to be different." They click because missed opportunities feel urgent—even when the opportunity is just marketing. It's not about being clever—it's about making opportunities feel rare.
Real-World Examples
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Start Hooks SessionAbout Scarcity & FOMO
Scarcity & FOMO hooks work because people hate missing out. When you identify missed opportunities, you create FOMO. Not because they're smart—because they're human and don't want to miss chances. These hooks don't need to be clever. They just need to create FOMO. The "the opportunity most people miss" hook does exactly that—it makes opportunities feel rare.