Social media hook:
The real reason your

Identifies a specific problem your audience faces, then positions your content or product as the solution.

Problem-Solution

Real reasons create understanding

"The real reason your [outcome] isn't working" works because it promises explanation. People think: "They know the real reason. I want to understand why it's not working." It's understanding wrapped in revelation.

Plus, real creates credibility. When you say "The real reason your viral content isn't working (and how to fix it)," you're showing you understand the actual cause. People want real explanations. They click because real reasons feel valuable—even when the reason is standard.

Real reasons are just explanations with better credibility

It works because it hits three triggers: credibility, understanding, and value. The real creates credibility. The reason creates understanding. The isn't working creates value. People see "The real reason your viral content isn't working (and how to fix it)" and think: "I want to know the real reason. I want to fix it." They click because real reasons feel valuable—even when the reason is just marketing. It's not about being clever—it's about making explanations feel authentic.

Real-World Examples

The real reason your viral content isn't working (and how to fix it)

The real reason that creates understanding and the credibility that matters

The real reason your [desired outcome] isn't working (and how to fix it)

The understanding that builds value and the real reason that delivers

The real reason your growth isn't working (and how to fix it)

The real reason that creates understanding and the credibility that works

The real reason your engagement isn't working (and how to fix it)

The understanding that builds value and the real reason that matters

The real reason your strategy isn't working (and how to fix it)

The real reason that creates understanding and the credibility that delivers

The real reason your content isn't working (and how to fix it)

The understanding that builds value and the real reason that works

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About Problem-Solution

Problem-Solution hooks work because people want solutions. When you identify real reasons, you create understanding. Not because they're smart—because they're human and want authentic explanations. These hooks don't need to be clever. They just need to promise real explanations. The "the real reason your [outcome] isn't working" hook does exactly that—it makes explanations feel authentic.