Social media hook:
The secret
Creates information gaps that can only be satisfied by engaging with your content.
Secrets create exclusivity
"The secret [professionals] don't want you to know" works because it promises insider knowledge. People think: "They have a secret professionals don't want me to know. I want to know it." It's exclusivity wrapped in revelation.
Plus, don't want you to know creates value. When you say "The secret creators don't want you to know about social media," you're positioning information as hidden. People want secret information. They click because secrets feel valuable—even when the secret is public.
Secrets are just information with better exclusivity
It works because it hits three triggers: exclusivity, value, and curiosity. The secret creates exclusivity. The don't want you to know creates value. The about creates curiosity. People see "The secret creators don't want you to know about social media" and think: "I want to know that secret. It's exclusive." They click because secrets feel valuable—even when the secret is actually well-known. It's not about being clever—it's about making information feel exclusive.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Curiosity
Curiosity hooks work because people want to fill information gaps. When you reveal secrets, you create exclusivity. Not because they're smart—because they're human and want insider knowledge. These hooks don't need to be clever. They just need to promise secrets. The "the secret [professionals] don't want you to know" hook does exactly that—it makes information feel exclusive.