Social media hook:
The top
Promises well-organized, scannable content with multiple valuable insights.
Top lists create value
"The top [number] [topic] secrets" works because it promises organized insights. People think: "They have top secrets. I want to see the list." It's value wrapped in organization.
Plus, top creates credibility. When you say "The top 5 social media secrets I wish I'd known sooner," you're showing you have valuable insights. People want top lists. They click because top lists feel valuable—even when the list is standard.
Top lists are just information with better organization
It works because it hits three triggers: organization, value, and credibility. The top creates credibility. The number creates organization. The secrets creates value. People see "The top 5 social media secrets I wish I'd known sooner" and think: "I want to see that list. I want those secrets." They click because top lists feel valuable—even when the list is just marketing. It's not about being clever—it's about making information feel organized.
Real-World Examples
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Start Hooks SessionAbout List-Based
List-Based hooks work because people want organized content. When you create top lists, you create value. Not because they're smart—because they're human and want scannable information. These hooks don't need to be clever. They just need to promise organization. The "the top [number] [topic] secrets" hook does exactly that—it makes information feel organized.