Social media hook:
The top performer
Taps into how people see themselves or aspire to be seen.
Top performer strategies create aspiration
"The [topic] strategies that set top performers apart" works because it promises differentiation. People think: "They know what sets top performers apart. I want those strategies." It's aspiration wrapped in differentiation.
Plus, top performers creates credibility. When you say "The social media strategies that set top performers apart," you're showing you understand excellence. People want to learn from top performers. They click because top performer strategies feel valuable—even when the strategies are standard.
Top performer strategies are just differentiation with better aspiration
It works because it hits three triggers: aspiration, differentiation, and credibility. The top performers creates aspiration. The set apart creates differentiation. The strategies creates credibility. People see "The social media strategies that set top performers apart" and think: "I want those strategies. I want to be a top performer." They click because top performer strategies feel valuable—even when the strategies are just best practices. It's not about being clever—it's about making strategies feel elite.
Real-World Examples
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Start Hooks SessionAbout Identity-Based
Identity-Based hooks work because people want to see themselves as successful. When you share top performer strategies, you create aspiration. Not because they're smart—because they're human and want to be top performers. These hooks don't need to be clever. They just need to promise differentiation. The "the strategies that set top performers apart" hook does exactly that—it makes strategies feel elite.