Social media hook:
The Truth About [Topic]…
Claims to reveal hidden truth, challenging common beliefs.
Truths about create revelation
"The truth about [topic]" works because it promises hidden information. People think: "They know the truth. I want to know what it is." It's revelation wrapped in authority.
Plus, truth creates credibility. When you say "The truth about social media algorithms," you're positioning yourself as knowing the real information. People want to know truths. They click because truths about feel valuable—even when the truth is standard.
Truths about are just information with better authority
It works because it hits three triggers: authority, revelation, and credibility. The truth creates authority. The about creates revelation. The topic creates credibility. People see "The truth about social media algorithms" and think: "I want to know the truth. They know it." They click because truths about feel valuable—even when the truth is just marketing. It's not about being clever—it's about making information feel authoritative.
Real-World Examples
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Start Hooks SessionAbout Controversy & Bold Claims
Controversy & Bold Claims hooks work because people respond to bold statements. When you share truths about, you create authority. Not because they're smart—because they're human and want real information. These hooks don't need to be clever. They just need to promise truth. The "the truth about [topic]" hook does exactly that—it makes information feel authoritative.