Social media hook:
The Why
Leverages testimonials, case studies, and results to build trust.
Why customers switched creates proof
"Why [number] customers switched" works because it shows preference. People think: "If that many customers switched, it must be better." It's proof wrapped in numbers.
Plus, switched creates trust. When you say "Why 5 customers switched from competitors to our approach," you're showing preference. People trust customer switches. They click because why customers switched feels credible—even when the numbers are selective.
Why customers switched is just preference with better proof
It works because it hits three triggers: proof, numbers, and trust. The why creates proof. The customers switched creates numbers. The from creates trust. People see "Why 5 customers switched from competitors to our approach" and think: "If they switched, it must be better." They click because why customers switched feels credible—even when the numbers are cherry-picked. It's not about being clever—it's about making preference feel proven.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Social Proof
Social Proof hooks work because people trust others' choices. When you explain why customers switched, you show proof. Not because they're smart—because they're human and want to see preference. These hooks don't need to be clever. They just need to show switches. The "why [number] customers switched" hook does exactly that—it makes preference feel proven.