Social media hook:
Them vs You

Create comparative scenario

Comparison Hooks

Them vs you creates comparison

"Them vs you" works because it shows contrast. People think: "They're comparing what they do vs what I should do. I want to see the difference." It's comparison wrapped in contrast.

Plus, vs creates clarity. When you say "What they're doing vs what you should be doing," you're creating clear contrast. People want to see what they should do differently. They click because them vs you feels clarifying—even when the comparison is generic.

Them vs you is just contrast with better clarity

It works because it hits three triggers: contrast, clarity, and comparison. The them creates contrast. The vs creates clarity. The you creates comparison. People see "What they're doing vs what you should be doing" and think: "I want to see the difference. I want to know what I should do." They click because them vs you feels clarifying—even when the comparison is standard. It's not about being clever—it's about making contrasts feel clear.

Real-World Examples

What they're doing vs what you should be doing

The them vs you that creates contrast and the clarity that matters

This is why [popular trend] is overrated.

The contrast that builds comparison and the them vs you that delivers

What they're doing wrong vs what you should do right

The them vs you that creates contrast and the clarity that works

What they're missing vs what you need

The contrast that builds comparison and the them vs you that matters

What they're failing at vs what you should succeed at

The them vs you that creates contrast and the clarity that delivers

What they're ignoring vs what you should focus on

The contrast that builds comparison and the them vs you that works

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About Comparison Hooks

Comparison Hooks work because people want to see differences. When you use them vs you, you create contrast. Not because they're smart—because they're human and want to see what they should do. These hooks don't need to be clever. They just need to show contrast. The "them vs you" hook does exactly that—it makes contrasts feel clear.