Social media hook:
They Don't Want
Against authority
They don't want creates exclusivity
"[Authority] doesn't want you to know this" works because it creates insider knowledge. People think: "They know something authorities don't want me to know. I want to know it." It's exclusivity wrapped in rebellion.
Plus, doesn't want creates value. When you say "[Authority] doesn't want you to know this," you're positioning information as forbidden. People want forbidden information. They click because they don't want feels valuable—even when the information is public.
They don't want is just information with better exclusivity
It works because it hits three triggers: exclusivity, rebellion, and value. The doesn't want creates exclusivity. The authority creates rebellion. The this creates value. People see "[Authority] doesn't want you to know this" and think: "I want to know what they don't want me to know. It's forbidden." They click because they don't want feels valuable—even when the information is actually well-known. It's not about being clever—it's about making information feel exclusive.
Real-World Examples
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Start Hooks SessionAbout Classics
Classics hooks work because they're proven patterns. When you say "they don't want you to know," you create exclusivity. Not because they're smart—because they're human and want insider knowledge. These hooks don't need to be clever. They just need to promise secrets. The "they don't want" hook does exactly that—it makes information feel exclusive.