Social media hook:
Things You Need

Present essential items or actions

List & Number Hooks

Things you need create urgency

"[X] things every [audience] needs to know" works because it promises essential information. People think: "These are things I need. I don't want to miss them." It's urgency wrapped in necessity.

Plus, need creates motivation. When you say "5 things every creator needs to know about the algorithm," you're showing essential knowledge. People want to know what they need. They click because things you need feel urgent—even when the things are standard.

Things you need are just information with better urgency

It works because it hits three triggers: urgency, necessity, and motivation. The need creates urgency. The things creates necessity. The every creates motivation. People see "5 things every creator needs to know about the algorithm" and think: "I need to know these things. I don't want to miss them." They click because things you need feel urgent—even when the things are just marketing. It's not about being clever—it's about making information feel necessary.

Real-World Examples

5 things every creator needs to know about the algorithm

The things you need that creates urgency and the necessity that matters

[X] things you won't [emotion/action] about in [time frame]

The urgency that builds motivation and the things you need that delivers

7 things every marketer needs to know about content

The things you need that creates urgency and the necessity that works

10 things every entrepreneur needs to know about growth

The urgency that builds motivation and the things you need that matters

6 things every business owner needs to know about engagement

The things you need that creates urgency and the necessity that delivers

8 things every strategist needs to know about branding

The urgency that builds motivation and the things you need that works

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About List & Number Hooks

List & Number Hooks work because people want organized information. When you list things you need, you create urgency. Not because they're smart—because they're human and want essential knowledge. These hooks don't need to be clever. They just need to promise necessity. The "things you need" hook does exactly that—it makes information feel necessary.