Social media hook:
This forgotten

Creates information gaps that can only be satisfied by engaging with your content.

Curiosity

Forgotten methods create curiosity

"This forgotten [method] outperforms everything else" works because it promises overlooked solutions. People think: "The method is forgotten but outperforms. I want to see what it is." It's curiosity wrapped in rediscovery.

Plus, forgotten creates value. When you say "This forgotten method outperforms everything else I've tried," you're positioning information as overlooked. People want forgotten methods that work. They click because forgotten methods feel valuable—even when the method is standard.

Forgotten methods are just techniques with better rediscovery

It works because it hits three triggers: rediscovery, curiosity, and value. The forgotten creates rediscovery. The method creates curiosity. The outperforms creates value. People see "This forgotten method outperforms everything else I've tried" and think: "I want to know that forgotten method. It outperforms everything." They click because forgotten methods feel valuable—even when the method is just marketing. It's not about being clever—it's about making methods feel rediscovered.

Real-World Examples

This forgotten method outperforms everything else I've tried

The forgotten method that creates rediscovery and the curiosity that matters

This forgotten [method/ingredient/approach] outperforms everything else I've tried

The rediscovery that builds value and the forgotten method that delivers

This forgotten strategy outperforms everything else I've tried

The forgotten method that creates rediscovery and the curiosity that works

This forgotten approach outperforms everything else I've tried

The rediscovery that builds value and the forgotten method that matters

This forgotten technique outperforms everything else I've tried

The forgotten method that creates rediscovery and the curiosity that delivers

This forgotten framework outperforms everything else I've tried

The rediscovery that builds value and the forgotten method that works

Need more? Generate hooks based on your brief. We've done the work, you just use them.

Start Hooks Session

About Curiosity

Curiosity hooks work because people want to fill information gaps. When you share forgotten methods, you create rediscovery. Not because they're smart—because they're human and want overlooked solutions. These hooks don't need to be clever. They just need to promise rediscovery. The "this forgotten [method]" hook does exactly that—it makes methods feel rediscovered.