Emphasizes extraordinary nature to capture immediate attention.
This is unreal is just content with better attention
It works because it hits three triggers: attention, hyperbole, and shareability. The unreal creates attention. The is creates hyperbole. The can't believe creates shareability. People see "This is unreal - I can't believe this works" and think: "If it's unreal, I need to see it." They click because this is unreal feels shareable—even when the content is just marketing. It's not about being clever—it's about making content feel extraordinary.
Real-World Examples
About this hook technique
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Start Hooks SessionAbout Curiosity & Surprise Hooks
Curiosity & Surprise Hooks work because people respond to surprises. When you say "this is unreal," you create attention. Not because they're smart—because they're human and respond to hyperbole. These hooks don't need to be clever. They just need to promise extraordinary. The "this is unreal" hook does exactly that—it makes content feel extraordinary.