Personal experiment format creates relatability and curiosity.
What happened when I is just experiment with better relatability
It works because it hits three triggers: relatability, experiment, and investment. The what happened creates investment. The when I creates relatability. The action creates experiment. People see "This is what happened when I posted every day" and think: "I want to see what happened. I can relate to that experiment." They click because what happened when I feels engaging—even when the outcome is standard. It's not about being clever—it's about making experiments feel relatable.
Real-World Examples
About this hook technique
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Start Hooks SessionAbout Experiment & Hack Hooks
Experiment & Hack Hooks work because people want to see what happens. When you share what happened when I, you create relatability. Not because they're smart—because they're human and want to see personal results. These hooks don't need to be clever. They just need to promise outcomes. The "this is what happened when I [action]" hook does exactly that—it makes experiments feel relatable.