Social media hook:
This Is What Happens When You [Action]…
States outcome directly to create interest in the process.
What happens when you creates curiosity
"This is what happens when you [action]" works because it promises outcomes. People think: "They know what happens. I want to see the result." It's curiosity wrapped in promise.
Plus, what happens creates investment. When you say "This is what happens when you use this strategy," you're creating curiosity about outcomes. People want to see what happens. They click because what happens when you feels engaging—even when the outcome is predictable.
What happens when you is just outcome with better curiosity
It works because it hits three triggers: curiosity, promise, and investment. The what happens creates curiosity. The when you creates promise. The action creates investment. People see "This is what happens when you use this strategy" and think: "I want to see what happens. I want to know the outcome." They click because what happens when you feels engaging—even when the outcome is standard. It's not about being clever—it's about making outcomes feel curious.
Real-World Examples
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Start Hooks SessionAbout Experiment & Hack Hooks
Experiment & Hack Hooks work because people want to see what happens. When you state what happens when you, you create curiosity. Not because they're smart—because they're human and want to see outcomes. These hooks don't need to be clever. They just need to promise results. The "this is what happens when you [action]" hook does exactly that—it makes outcomes feel curious.