Social media hook:
This Is Why [Action] Works…

Explains mechanism behind successful actions to provide value.

Problem-Solution Hooks

Why it works creates explanation

"This is why [action] works" works because it promises understanding. People think: "They know why it works. I want to understand the mechanism." It's explanation wrapped in value.

Plus, why creates curiosity. When you say "This is why this productivity hack works," you're positioning information as explanatory. People want to understand why things work. They click because why it works feels valuable—even when the explanation is standard.

Why it works is just mechanism with better explanation

It works because it hits three triggers: explanation, understanding, and value. The why creates explanation. The works creates understanding. The this is creates value. People see "This is why this productivity hack works" and think: "I want to understand why. I want that explanation." They click because why it works feels valuable—even when the explanation is just marketing. It's not about being clever—it's about making mechanisms feel explanatory.

Real-World Examples

This is why this productivity hack works...

The why it works that creates explanation and the understanding that matters

This Is Why [Action] Works…

The explanation that builds value and the why it works that delivers

This is why this growth strategy works...

The why it works that creates explanation and the understanding that works

This is why this engagement method works...

The explanation that builds value and the why it works that matters

This is why this content framework works...

The why it works that creates explanation and the understanding that delivers

This is why this branding approach works...

The explanation that builds value and the why it works that works

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About Problem-Solution Hooks

Problem-Solution Hooks work because people want solutions. When you explain why it works, you create understanding. Not because they're smart—because they're human and want to understand mechanisms. These hooks don't need to be clever. They just need to promise explanation. The "this is why [action] works" hook does exactly that—it makes mechanisms feel explanatory.