Social media hook:
This Will Shock You
Promised revelation
Shock promises create attention
"This will shock you" works because it promises surprising revelation. People think: "They say it will shock me. I need to see what it is." It's attention wrapped in promise.
Plus, shock creates shareability. When you say "What happens next will shock you," you're positioning content as surprising. People want to share shocking content. They click because shock promises feel shareable—even when the shock is minimal.
Shock promises are just content with better attention
It works because it hits three triggers: attention, promise, and shareability. The shock creates attention. The will creates promise. The you creates shareability. People see "What happens next will shock you" and think: "If it will shock me, I need to see it." They click because shock promises feel shareable—even when the shock is just marketing. It's not about being clever—it's about making content feel surprising.
Real-World Examples
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Start Hooks SessionAbout Classics
Classics hooks work because they're proven patterns. When you promise shock, you create attention. Not because they're smart—because they're human and respond to surprising promises. These hooks don't need to be clever. They just need to promise shock. The "this will shock you" hook does exactly that—it makes content feel surprising.