Social media hook:
Trending Now

Leverage current popularity

FOMO & Urgency Hooks

Trending now creates FOMO

"Trending now" works because it shows current popularity. People think: "Everyone's talking about this. I don't want to miss out." It's FOMO wrapped in popularity.

Plus, trending creates urgency. When you say "Everyone's talking about this – here's why," you're creating social pressure. People don't want to miss trending topics. They click because trending now feels urgent—even when the trend is standard.

Trending now is just popularity with better FOMO

It works because it hits three triggers: FOMO, popularity, and urgency. The trending creates FOMO. The everyone's talking creates popularity. The here's why creates urgency. People see "Everyone's talking about this – here's why" and think: "I don't want to miss this. I need to know why." They click because trending now feels urgent—even when the trend is just marketing. It's not about being clever—it's about making topics feel current.

Real-World Examples

Everyone's talking about this – here's why

The trending now that creates FOMO and the popularity that matters

Everyone's talking about [product/service]

The FOMO that builds urgency and the trending now that delivers

Everyone's talking about this strategy – here's why

The trending now that creates FOMO and the popularity that works

Everyone's talking about this method – here's why

The FOMO that builds urgency and the trending now that matters

Everyone's talking about this approach – here's why

The trending now that creates FOMO and the popularity that delivers

Everyone's talking about this framework – here's why

The FOMO that builds urgency and the trending now that works

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About FOMO & Urgency Hooks

FOMO & Urgency Hooks work because people hate missing out. When you show trending now, you create FOMO. Not because they're smart—because they're human and respond to social pressure. These hooks don't need to be clever. They just need to create FOMO. The "trending now" hook does exactly that—it makes topics feel current.