Social media hook:
Wait Until You See This…
Builds anticipation and creates open loop that requires watching to close.
Wait until you see creates anticipation
"Wait until you see this" works because it builds anticipation. People think: "They want me to wait. Something interesting is coming." It's anticipation wrapped in promise.
Plus, wait creates open loops. When you say "Wait until you see what happens at the end," you're creating unresolved tension. People want to see what happens. They click because wait until you see feels engaging—even when the reveal is predictable.
Wait until you see is just promise with better anticipation
It works because it hits three triggers: anticipation, promise, and open loops. The wait creates anticipation. The until you see creates promise. The at the end creates open loops. People see "Wait until you see what happens at the end" and think: "I want to see what happens. I need to wait." They click because wait until you see feels engaging—even when the reveal is standard. It's not about being clever—it's about making promises feel anticipated.
Real-World Examples
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Start Hooks SessionAbout Teaser & Cliffhanger Hooks
Teaser & Cliffhanger Hooks work because people want to see what's coming. When you say "wait until you see," you create anticipation. Not because they're smart—because they're human and want to see teasers. These hooks don't need to be clever. They just need to create anticipation. The "wait until you see this" hook does exactly that—it makes promises feel anticipated.