Social media hook:
Want to Know a Secret?…
Question format creates interactive feel and promises hidden knowledge.
Want to know a secret creates interaction
"Want to know a secret" works because it creates interactive feel. People think: "They're asking if I want to know a secret. I want to know it." It's interaction wrapped in question.
Plus, secret creates value. When you say "Want to know a secret about productivity?" you're positioning information as exclusive. People want to know secrets. They click because want to know a secret feels engaging—even when the secret is standard.
Want to know a secret is just question with better interaction
It works because it hits three triggers: interaction, question, and value. The want creates interaction. The to know creates question. The secret creates value. People see "Want to know a secret about productivity?" and think: "Yes, I want to know. I want that secret." They click because want to know a secret feels engaging—even when the secret is just marketing. It's not about being clever—it's about making questions feel interactive.
Real-World Examples
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Start Hooks SessionAbout Question Hooks
Question Hooks work because people want to answer questions. When you ask "want to know a secret," you create interaction. Not because they're smart—because they're human and want to know secrets. These hooks don't need to be clever. They just need to promise secrets. The "want to know a secret" hook does exactly that—it makes questions feel interactive.