Social media hook:
Watch This Before You Decide…
Positions content as essential decision-making information.
Watch this before creates essential information
"Watch this before you decide" works because it positions content as essential. People think: "They say I should watch this before deciding. This must be important." It's essential information wrapped in positioning.
Plus, before creates urgency. When you say "Watch this before you decide on your strategy," you're creating time pressure. People want essential information before decisions. They click because watch this before feels urgent—even when the information is standard.
Watch this before is just content with better essential positioning
It works because it hits three triggers: essential, positioning, and urgency. The watch creates essential. The before creates positioning. The decide creates urgency. People see "Watch this before you decide on your strategy" and think: "This is essential. I need to watch it before deciding." They click because watch this before feels urgent—even when the information is just marketing. It's not about being clever—it's about making content feel essential.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution Hooks
Problem-Solution Hooks work because people want solutions. When you say "watch this before," you create essential positioning. Not because they're smart—because they're human and want information before decisions. These hooks don't need to be clever. They just need to position as essential. The "watch this before you decide" hook does exactly that—it makes content feel essential.