Social media hook:
Watch what happened when I switched from
Highlights transformation stories and dramatic improvements.
Switched from creates transformation
"Watch what happened when I switched from" works because it shows change results. People think: "They switched from one thing to another. I want to see what happened." It's transformation wrapped in comparison.
Plus, switched creates curiosity. When you say "Watch what happened when I switched from old strategy to new approach," you're creating curiosity about outcomes. People want to see what happens when you switch. They click because switched from feels engaging—even when the outcome is predictable.
Switched from is just change with better transformation
It works because it hits three triggers: transformation, comparison, and curiosity. The switched creates transformation. The from creates comparison. The what happened creates curiosity. People see "Watch what happened when I switched from old strategy to new approach" and think: "I want to see what happened. I want that transformation." They click because switched from feels engaging—even when the outcome is standard. It's not about being clever—it's about making change feel transformative.
Real-World Examples
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Start Hooks SessionAbout Before-and-After
Before-and-After hooks work because people want to see transformation. When you show switched from, you show change. Not because they're smart—because they're human and want to see what happens when you switch. These hooks don't need to be clever. They just need to show change. The "watch what happened when I switched from" hook does exactly that—it makes change feel transformative.