Social media hook:
What it says about you
Taps into how people see themselves or aspire to be seen.
What your creates identity insight
"What your [choice] says about you" works because it promises self-discovery. People think: "They can tell me what my choice says about me. I want to know." It's identity insight wrapped in analysis.
Plus, says creates curiosity. When you say "What your content style says about your personality," you're positioning yourself as able to analyze. People want to know what things say about them. They click because what your feels valuable—even when the analysis is generic.
What your is just analysis with better identity insight
It works because it hits three triggers: identity insight, analysis, and curiosity. The what creates identity insight. The your creates analysis. The says about creates curiosity. People see "What your content style says about your personality" and think: "I want to know what it says. I want that insight." They click because what your feels valuable—even when the analysis is just marketing. It's not about being clever—it's about making analysis feel insightful.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Identity-Based
Identity-Based hooks work because people want to see themselves. When you analyze what your says, you create identity insight. Not because they're smart—because they're human and want self-discovery. These hooks don't need to be clever. They just need to promise insight. The "what your [choice] says about you" hook does exactly that—it makes analysis feel insightful.