Social media hook:
What it tought me
Uses narrative elements to create emotional connection and investment.
What a creates investment
"What a [experience] taught me" works because it promises learning. People think: "They learned something from an experience. I want to know what it was." It's investment wrapped in narrative.
Plus, taught creates value. When you say "What a conversation taught me about content strategy," you're showing you learned from unexpected sources. People want to learn from experiences. They click because what a feels valuable—even when the lesson is standard.
What a is just experience with better investment
It works because it hits three triggers: investment, narrative, and value. The what creates investment. The a creates narrative. The taught me creates value. People see "What a conversation taught me about content strategy" and think: "I want to know what they learned. I want that lesson." They click because what a feels valuable—even when the lesson is just marketing. It's not about being clever—it's about making experiences feel educational.
Real-World Examples
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Start Hooks SessionAbout Story-Based
Story-Based hooks work because people love stories. When you share what a taught you, you create investment. Not because they're smart—because they're human and want to learn from experiences. These hooks don't need to be clever. They just need to promise learning. The "what a [experience] taught me" hook does exactly that—it makes experiences feel educational.